Here's what we covered.
On July 18, Walter Thompson of TechCrunch and Marlize van Romburgh of Crunchbase News. Our panelists emphasized recognizing "red flags" in pitches and the enduring appeal of "how to" tags. They also highlighted the lasting value of evergreen content and the dynamic nature of prediction pieces as we head into 2024. Scroll down for tips on how to successfully pitch Walter and Marlize contributed content covering consumer tech and register here to watch the recording.
Tips for pitching Walter Thompson of TechCrunch, effectively:
- Values actionable strategic insights from those with fresh perspectives like new investors or graduates.
- TechCrunch Plus (paywall) articles typically range from 1000 to 1500 words
- Encourages inclusion of screenshots, frameworks, and detailed data-driven content
- Opinion pieces tend to be under 750 words
- Roughly 90% of submissions get rejected. However, a subset receives feedback to refine the content
- Interested in timeless "how-to" content that readers find valuable even after a long time since its publication
- See how to pitch TechCrunch (tech) journalists here
Tips for pitching Marlize van Romburgh of Crunchbase News, effectively:
- There is a strict word limit, around 500-600 words, since readers are more likely to engage with shorter content
- Receives submissions largely from investors but seeks genuine authorship rather than ghostwritten content
- There is a gender imbalance in the contributor network, Marlize van Romburgh of Crunchbase News expresses a desire to see more female business leaders contributing
- Emphasize the need for practical pieces about company finances
- Focus on pieces with actionable or tactical insights, rather than broad overviews
Missed the event?
Register to watch the recording. Thank you to everyone who participated and submitted questions! Happy pitching, everyone!