Here's what we covered.
On August 24, we hosted our webinar, "How to Ace Your Funding Announcement" with BAMf's Amanda Mieczkowski, Shea Geary, and Beck Bamberger. The team shared 3 case studies on recent funding announcements and how they helped their clients land top-tier coverage. We talked about exclusives, press releases, wire services, and more. BAM holds monthly webinar events for our VC, PR, and marketing communities. You can see future and past events on our events page here.
3 suggestions for a funding announcement
- The power of public relations and marketing: Dedicating a portion of your budget to a PR & marketing team with expertise and relationships raises more money for your fund or venture-backed startup. This team can help you massage your company's messaging and leverage media relationships to get the most results. BAM recently held an independent study with an outside party and discovered that clients working with BAM had a significant increase in funding across rounds—a 107% increase to be exact.
- Know your timeline: At BAM, we prefer at least 4 weeks when planning an announcement with a client. This gives the PR team time to understand the announcement, all the players involved, and the facts needed for a strong release. In the webinar, we introduce our Announcement Assets, which help us work together with our clients to align to find the best story behind the announcement. You can find a template for that document here to create your own.
- Secure an exclusive: The power of an exclusive is both in sustaining relationships and creating a trickle-down effect in media coverage. An exclusive takes patience, but if you want top-tier coverage that leads to better future funding rounds, this route is for you.
Want more tips for a successful funding announcement? Access the full webinar below.